RIDE Energy Drink Announces Partnership with Sri Lanka Cricket


 RIDE Energy Drink Announces Partnership with Sri Lanka Cricket
RIDE, Sri Lanka's leading locally made energy drink, announced its partnership as the oficial
energy drink partner of Sri Lanka Cricket at an event held on 04 June at the Kingsbury Hotel,
Colombo.
The partnership with Sri Lanka Cricket represents a significant step forward in RIDE'S growth,
reinforcing its position as the leading, locally produced energy drink brand in the country under
the renewed brand promise of Real Energy.'
The partnership also supports RIDE's ambition to enter global markets, given Sri Lanka Cricket's
stature as a powerful ambassador for the country on the international stage. More than a
sponsorship, this collaboration is a celebration of energy, performance, and a shared passion for
excellence.
Launched in 2020, RIDE has made tremendous progress, catering to the modern trade, general
trade, and food service sector. The partnership with Sri Lanka Cricket coincides with the relaunch
of the RIDE energy drink with a refreshed, re-energized look. The re-launch highlights the brand's
commitment to providing real energy, meaning RIDE enables consumers to live life to the fullest
by fueling their day-to-day challenges while giving them extra energy to enjoy their passions.
RIDE's Current portfolio includes RIDE Classic, RIDE Redberry, and RIDE Sugar-Free now joined
by the newly launched RIDE Glow Apple, which adds a fresh twist to the category. As part of its
rebranding efforts, the brand is also driving innovation through RIDE-based cocktails, catering to
new consumption trends and lifestyle moments.
Commenting on the partnership, Arjuna Kumarasinghe, Managing Director of Cargills Food &
Beverage Ltd., said, "Cricket is deeply rooted in Sri Lankan culture. It is part of daily life and
connects communities across the country. Our purpose for RIDE is simple. We bring energy to Sri
Lankans whenever, wherever, and whoever they are. Partnering with Sri Lanka Cricket, who
embody passion, resilience, and unity, perfectly reflects this purpose."
"We are pleased to welcome RIDE as our Official Energy Drink Partner - a partnership we
greatly value. I am confident that through this collaboration with Sri Lanka Cricket, Cargills will
be able to elevate its energy drink brand to its desired markets, " said Mr. Ashley de Silva, CEO
of Sri Lanka Cricket.
The event brought together key figures from both cricket and business, including Mr.
Chryshantha Kapuwatte, Honorary Assistant Secretary of Sri Lanka Cricket; cricket legend and
head coach Sanath Jayasuriya, National Test Captain Dhananjaya de Silva; ODl and T201 Captain
Charith Asalanka; and Women's Team Captain Chamari Athapaththu. Players from the men's
and women's national teams were also in attendance, alongside senior management from
leading Supermarket chains, star hotels, and top restaurant groups.
RIDE is produced and marketed by Cargills Food & Beverage Ltd., a subsidiary of Cargills (Ceylon)
PLC.

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